Daydreams & Endless Nights

LP (2023)



Predicated on the concept of duality. Defined by different energies – day/night, up/down, right/wrong – the idea of being in two places at once becomes clearer when we consider one side often exists outside of conventional reality, in the subconscious. This was communicated visually throughout the rollout by way of surreal imagery, shifted perspectives and split-screens to establish the yin-yang nature of the concept.














BULLY Magazine
  EDITORIAL (2023)


What I Like shot and produced an editorial for BULLY Magazine featuring  Justin Nozuka. 
    

CREATIVE DIRECTION  •  PHOTOGRAPHY


















444
  MUSIC VIDEO (2023)


What I Like directed and produced the music video for ‘444’.
    

VIDEO DIRECTION  •  VIDEO PRODUCTION

















Press Photos
  PHOTOGRAPHY (2023)


What I Like creative directed and produced a press photoshoot for Justin Nozuka. Shot by Sascha Cohen.
    

CREATIVE DIRECTION  •  PHOTOGRAPHY PRODUCTION















Nova
  MUSIC VIDEO (2021)


What I Like produced the music video for ‘Nova’ directed by Jimmy Vi.
    

VIDEO PRODUCTION  



Full Size Render
EP (2021)



What I Like Studio Executed the creative direction, design and production for j ember's debut EP, ‘Full Size Render’, released on EQT Recordings.


CREATIVE DIRECTION  •  CAMPAIGN PRODUCTION  •  VIDEO PRODUCTION •  VIDEO DIRECTION   •    PHOTOGRAPHY    •  GRAPHIC DESIGN • MERCHANDISE • PACKAGING
















Alonetime
EP (2023)



Description


CREATIVE DIRECTION  •  WEB DESIGN 
















Nothing Much Has Changed
EP (2022)



What I Like Studio Collaborated with Daniela on the Direction for ‘Nothing Much Has Changed, including the music videos for ‘klfg’ and ‘puddles’ alongside 
Oscar-nominated director, Jeremy Comte.


CREATIVE DIRECTION  •  WEB DESIGN 





















    Tamale
  LP (2022)


A project rooted in self-discovery. Daniela's transition from a song-covering Youtube star to R&B original was supported with a mature and refined brand presence – paying homage to her family, upbringing and culture.
    

CREATIVE DIRECTION  •  WEB DESIGN 









 
    
    
    
    
    
   
    
    
   
    
    
    
    
   
    
   
 


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