Daydreams & Endless Nights

LP (2023)



Predicated on the concept of duality. Defined by different energies – day/night, up/down, right/wrong – the idea of being in two places at once becomes clearer when we consider one side often exists outside of conventional reality, in the subconscious. This was communicated visually throughout the rollout by way of surreal imagery, shifted perspectives and split-screens to establish the yin-yang nature of the concept.














BULLY Magazine
  EDITORIAL (2023)


What I Like shot and produced an editorial for BULLY Magazine featuring  Justin Nozuka. 
    

CREATIVE DIRECTION  •  PHOTOGRAPHY


















444
  MUSIC VIDEO (2023)


What I Like directed and produced the music video for ‘444’.
    

VIDEO DIRECTION  •  VIDEO PRODUCTION

















Press Photos
  PHOTOGRAPHY (2023)


What I Like creative directed and produced a press photoshoot for Justin Nozuka. Shot by Sascha Cohen.
    

CREATIVE DIRECTION  •  PHOTOGRAPHY PRODUCTION















Nova
  MUSIC VIDEO (2021)


What I Like produced the music video for ‘Nova’ directed by Jimmy Vi.
    

VIDEO PRODUCTION  



Full Size Render
EP (2021)



What I Like Studio Executed the creative direction, design and production for j ember's debut EP, ‘Full Size Render’, released on EQT Recordings.


CREATIVE DIRECTION  •  CAMPAIGN PRODUCTION  •  VIDEO PRODUCTION •  VIDEO DIRECTION   •    PHOTOGRAPHY    •  GRAPHIC DESIGN • MERCHANDISE • PACKAGING
















Alonetime
EP (2023)



Description


CREATIVE DIRECTION  •  WEB DESIGN 















Nothing Much Has Changed
EP (2022)



What I Like Studio Collaborated with Daniela on the Direction for ‘Nothing Much Has Changed, including the music videos for ‘klfg’ and ‘puddles’ alongside 
Oscar-nominated director, Jeremy Comte.


CREATIVE DIRECTION  •  WEB DESIGN 




















    Tamale
  LP (2022)


A project rooted in self-discovery. Daniela's transition from a song-covering Youtube star to R&B original was supported with a mature and refined brand presence – paying homage to her family, upbringing and culture.
    

CREATIVE DIRECTION  •  WEB DESIGN 









 
    
    
    
    
    
   
    
    
   
    
    
    
    
   
    
   
 
Two Of A Kind
Campaign (2022)



What I Like executed the marketing campaign for the re-launch of the Annex Hotel’s event space and cocktail bar, Two-Twos.


CREATIVE DIRECTION  



















Use A Condom
Campaign (2022)



What I Like Studio highlights community through a cheeky yearbook style photo campaign.



CREATIVE DIRECTION














Soft ‘AF' Cases
Campaign (2022)



What I Like Studio maintains an ongoing partnership with Jems Condoms to conceptualize and deliver marketing campaigns, beauty and product photos.


CREATIVE DIRECTION




Jems 24 Pack
Photography (2022)



Editorial work for Jems' new 24-pack box


CREATIVE DIRECTION • PHOTOGRAPHY
Issue 01
Cover Story (2021)



Creative direction behind Bully Magazine’s Issue One Cover story featuring Dylan Sinclair 


CREATIVE DIRECTION 










WAKEUPNEXT2U
(2022)



WAKEUPNEXT2U was positioned as RUSSELL!’s brightest, most digestible record among his first releases on Rostrum Records. The accompanying pop-focused performance video accentuates this 
new approach.

CREATIVE DIRECTION











Candy Red
(2022)



R&B Arthouse visual for Candy Red

CREATIVE DIRECTION















Break Barriers
Campaign (2022)



What I Like was tapped by Hennessy and Bully Magazine to further the moody, sensorial aesthetic established for their ‘Break Barriers’ program. The energentic campaign featured photo, video and 3D elements to highlight up-and-comers in their respective industries.


CREATIVE DIRECTION  •  WEB DESIGN 












Fly Girl
Single (2023)



Dylan Sinclair’s new single


CREATIVE DIRECTION  • PHOTOGRAPHY • SOCIAL MEDIA STRATEGY • GRAPHIC DESIGN • 










The First Night Was 3 Nights
Tour (2023)



Dylan Sinclair’s inagural hometown show was extended to 3 sold-out nights before embarking on his first US tour.


CREATIVE DIRECTION  •  CAMPAIGN PRODUCTION • VIDEO DIRECTION • PHOTOGRAPHY • SOCIAL MEDIA STRATEGY • GRAPHIC DESIGN • OOH ADVERTISING • EDITORIAL DESIGN















No Longer In The Surburbs
EP (2022)



The theme is about Dylan's personal transition – from the surburbs to the city, from the shadows to the light and from teenager to young adult. What I Like crafted a stylized backdrop to Dylan’s real-life experiences leaving his hometown.


CREATIVE DIRECTION  •  CAMPAIGN PRODUCTION • VIDEO DIRECTION • PHOTOGRAPHY • SOCIAL MEDIA STRATEGY • GRAPHIC DESIGN • OOH ADVERTISING • MERCHANDISING























3511
EP (2021)



The Our second project working in tandem with Dylan Sinclair, ‘Songs from’ 3511 features slow-tempo R&B reflected in the black and white imagery seen across the campaign.



CREATIVE DIRECTION  •  STRATEGY • BRAND MANAGEMENT • PHOTOGRAPHY • PACKAGING • MERCHANDISING










Proverb
EP (2020)



Nominated for traditional R&B/Soul recording of the year at the 2021 juno awards while racking up 25+ million streams since its release, proverb established what I like’s ongoing relationship with dylan after collaborating on his merch designs and release campaign.



CREATIVE DIRECTION  •  STRATEGY • BRAND MANAGEMENT • VIDEO DIRECTION & PRODUCTION • PHOTOGRAPHY • PACKAGING • MERCHANDISING

















© 2024  What I Like Studio
Instagram