About Us

What I Like is a full service creative studio founded by Eric Richards & Rahul Madan.
Grounded in research and culture, their approach references their shared backgrounds in the fashion, film, and music industries. What I Like collaborates with artists and brands to develop cohesive worlds and amplify unique perspectives.


The Annex Hotel, Braids, BULLY Magazine, City of Toronto, Daniel Caesar, Daniela Andrade, Dylan Sinclair, Hennessy, J Ember, Jaunt, Jems, Jesse Gold, Jon Vinyl, Justin Nozuka, Rosa Rugosa, Rostrum Records, Soho House, Steff Eleoff, Tino Sutra, Toronto Star, Wild Rivers, WIL Studios


35 Golden Avenue
Suite 117
Toronto, ON
M6R 2J5


© 2024  What I Like Studio