Predicated on the concept of duality. Defined by different energies – day/night, up/down, right/wrong – the idea of being in two places at once becomes clearer when we consider one side often exists outside of conventional reality, in the subconscious. This was communicated visually throughout the rollout by way of surreal imagery, shifted perspectives and split-screens to establish the yin-yang nature of the concept.
What I Like shot and produced an editorial for BULLY Magazine featuring Justin Nozuka.
What I Like directed and produced the music video for ‘444’.
What I Like creative directed and produced a press photoshoot for Justin Nozuka. Shot by Sascha Cohen.
What I Like produced the music video for ‘Nova’ directed by Jimmy Vi.