01
WHO WE ARE
What I Like is a full-service creative studio founded by Eric Richards & Rahul Madan.
Grounded in research and culture, their approach references a shared background in the fashion, film, and music industries. What I Like collaborates with artists and brands to develop cohesive worlds and amplify unique perspectives.
Charlotte Day Wilson • Daniel Caesar • Daniela Andrade • Dylan Sinclair • EQT Recordings • Jesse Gold • Justin Nozuka • Killy • NAJA • Rostrum Records • Savannah Ré • Shaé Universe • Universal Music • Wild Rivers
03
WHAT WE DO
Creative Direction
Artist Development
Film Direction
Photography
Design, Motion, Web
Social Media Management
03
JUSTIN NOZUKA
DREAMS & ENDLESS NIGHTS (2023)Justin Nozuka’s 5th studio album, Daydreams & Endless Nights, explores the idea of duality between the conscious and subconscious realms. This is communicated visually by way of surreal imagery, split-screens and rotated elements to establish the yin-yang nature of the concept.
Creative Direction • Video Direction and Production • Photography • Art Direction • Design • Social Media Management
04
DYLAN SINCLAIR
NO LONGER IN THE SUBURBS (2022)The theme of NLITS was transition – from the suburbs to the city, from the shadows to the light and from teenager to young adult. What I Like crafted a stylized backdrop to Dylan’s real-life experiences embarking on his career outside of his hometown.
No Longer in the Suburbs was nominated for Contemporary R&B Recording of the Year at the 2023 JUNO Awards.
Creative Direction • Video Direction & Production • Photography • Art Direction • Design • Social Media Management
05
DANIELA ANDRADE
TAMALE (2019)What I Like collaborated with Daniela on Tamale, a project rooted in self-discovery. Her transition from YouTube cover star to R&B original was supported with a mature and refined brand presence – paying homage to her upbringing, family and culture.
Creative Direction • Video Direction & Production • Photography • Art Direction • Design
06
J EMBER
FULL SIZE RENDER (2021)What I Like executed the creative direction, design and production for J Ember’s debut album, full zize render released on EQT Recording.
Creative Direction • Video Direction & Production • Photography • Design